MANAGER – MARKETING, MEDIA & COMMUNICATIONS

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POSITION DESCRIPTION – MANAGER, MARKETING, MEDIA & COMMUNICATIONS

Reports to
President, Malaysian Cricket Association

Position Overview

This is an exciting role for an individual with a “can do” attitude who has an opportunity to challenge him/herself working in one of Malaysia’s growing sports. Malaysia is currently ranked 23rd by the world governing body, International Cricket Council.

The position is a permanent full-time with day to day responsibility for the running of marketing and specified commercial activity, in particular promoting our sport, major international matches, domestic fixtures, membership offering and other events. The role also includes the management of Malaysia Cricket website and social media platforms.

Key Responsibilities

  • Marketing  of  cricket  towards  our  vision  of  being  a  mainstream  sport  in Malaysia
  • Managing  and  implementing  the  promotional  and  marketing  strategy  for  all international  and  domestic  matches  and  other  events  staged  under  the auspices of  Malaysia Cricket
  • Marketing  of  match  tickets,  match  day  inventory  and  hospitality
  • Marketing  of  Malaysia Cricket  Membership/Patronage  programme  including providing  regular  communication  with  members
  • Working with key Malaysia Cricket  stakeholders,  including  commercial  and Government  partners,  to  raise  awareness  of  their  association  with  cricket  and to deliver value to our partners
  • Grow online revenues through the relationship with new and existing partners including online advertising, merchandising and travel partners.
  • Coordinate the production of all Malaysia Cricket publications including the Monthly Newsletter, Annual Magazine, match brochures, fixture cards and membership cards etc
  • Work closely with the Malaysia Cricket, GM Cricket Operations when required on event  planning  and  match  management  with  specified  events  when necessary
  • Work  closely  with  sponsors  on  activation  programmes  in  conjunction  with the designated members of the Executive Committee
  • Other  commercial  or  marketing  activity  as  appropriate  or  as  directed  by  CEO/President or as designated by President
  • Write press releases as necessary in consultation with GM Cricket Operations/President or as designated by President
  • To build relationships with Press/Media and hold regular press conference to promote Malaysia Cricket
  • Manage  Marketing  Budget

Website/Social Media Platform

  • Responsible  for  managing  Malaysia Cricket  website  and  social  media  platform.
  • This  includes  responsibility  for  management  of  content  on  website  and  social Media output with responsibility for website contributor resources and relationships with website partners.
  • Manage  part  –time  Web  Editor  and  Social  Media  Contributors
  • Manage  Website  Budget

Skills and Experience

  • Be educated to degree or diploma level specialising in PR, marketing, media or journalism; and/or demonstrate three years’ relevant experience in marketing and/or PR/media/press office ideally in a sports related or leisure recreational industry
  • Strong  understanding  of  social  marketing
  • Sports  marketing  experience  desirable
  • Sales  experience  is  desirable
  • Experience  in  dealing  with  media  organizations  is  desirable
  • Experience  dealing  with  advertising  agencies  is  desirable
  • Knowledge  of  cricket  is  desirable  but  not  essential
  • Website  management  experience
  • Persuading and influencing skills are necessary in presenting a positive image of Malaysia Cricket and marketing it externally
  • Excellent written, verbal, communication, presentation and relationship building skills
  • Must be highly organised with the ability to plan a range of projects and initiatives that must be delivered to tight deadlines
  • Innovation and creativity in the development of strategies and programmes, and in managing relationships
  • Demonstrable working knowledge of modern Microsoft IT and software Packages including Office, Word, Excel and PowerPoint
  • Strong administrative skills; experience with database management

Position location – Kinrara Oval, Bandar Kinrara, Puchong

Remuneration – RM4,000 to RM 5,000

Interested applicants should send a CV and a covering letter at the least detailing compliance with the aforementioned skills and experience to:

Clarence Selvam
General Manager, Finance & Admin
Email: [email protected]

The closing date for applications is 7th March 2017

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